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Tyler Nelson Portfolio

Beeswax 

Production, Market, Ignite

This project was designed as a market research sprint to test the viability of beeswax candles and related products, that if successful, would be added in as a new product line to an existing ecommerce parent brand. To start I created a unique brand called Amber Candle Co. All products were made with 100% natural ingredients and I set up the framework for a sustainable, dependable supply chain sourcing from a network  of apiaries throughout the US. I set up social media accounts for marketing, and began selling products though multiple sales channels including Shopify, Etsy, and Facebook Marketplace. After 3 months I made back the initial investment cost for this project and started to see a profit from goods sold. However, after further analysis it was determined that the product line and business concept worked well as a small maker business, but lacked scalability without significant financial investment. The risk was too great for the business to make. Overall nothing lost and a lot learned!

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